The Rise of Functional Beverages in 2024

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As health consciousness continues to evolve, a significant trend in the world of nutrition and calories is the surge in popularity of functional beverages. These drinks, designed to offer health benefits beyond basic nutrition, are reshaping how we consume calories and think about our dietary choices. Here are some key trends and innovations in functional beverages that are making waves in 2024.
1. CBD-Infused Beverages

CBD-infused drinks have transitioned from niche offerings to mainstream choices. Known for their anti-inflammatory properties and potential benefits in mood regulation and memory, these beverages are gaining popularity both in alcoholic and non-alcoholic forms. Brands like Vita Coca and TRIP are leading the way with their CBD cola and flavored waters​ (Exploding Topics)​.

2. Fermented Drinks


The focus on gut health has propelled fermented beverages into the spotlight. Kombucha, water kefir, and Tepache are popular choices, thanks to their rich probiotic content which supports digestive health and boosts the immune system. This trend is driven by growing awareness of the importance of a diverse microbiome​ (Hospitality EHL)​.

3. Low-Sugar Ready-to-Drink Coffee and Tea


As consumers seek healthier options, the ready-to-drink (RTD) coffee and tea market is booming. Many of these beverages are now available with reduced sugar and organic ingredients, catering to those looking for convenient yet health-conscious choices. The market for these drinks is expected to grow significantly in the coming years​ (Hospitality EHL)​.

4. Sustainably Packaged Beverages


Sustainability is a key concern for modern consumers, leading to innovations in beverage packaging. Eco-friendly options like boxed wine are becoming more popular due to their lower carbon footprint compared to traditional glass bottles. This shift aligns with the increasing eco-consciousness of younger demographics​ (Hospitality EHL)​.

5. Celebrity-Endorsed Drinks


Celebrity endorsements continue to influence beverage trends. Notable figures like John Legend and Kendall Jenner have ventured into the beverage industry, bringing star power to various drinks. These endorsements help attract new consumers, particularly those interested in wellness lifestyles and Instagrammable products​ (Hospitality EHL)​.

Conclusion

The rise of functional beverages reflects a broader shift towards healthier, more mindful consumption of calories. As these trends gain momentum, they offer exciting opportunities for both consumers and producers to explore innovative and beneficial dietary options.

For more updates on the latest trends in calories and nutrition, stay tuned to Caloryz.com.

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